When it comes to marketing, generating leads is only half the job. The real growth happens when those leads are nurtured, guided from curiosity to conversion through consistent, personalised engagement.
That’s where Zoho One comes in. This all-in-one suite connects every part of your lead journey, helping you build relationships that convert.
Here’s how to make it work for your business:
Step 1: Zoho CRM – Capture and Classify Leads
Zoho CRM is your central hub. Create embedded webforms on your landing pages to collect lead data, segment them by interests or demographics, and use workflow rules to automatically assign leads to your team.
Add lead scoring to highlight the hottest prospects and trigger personalised follow-ups, no spreadsheets required.
Step 2: Zoho Campaigns – Automate the Nurture
Turn leads into loyal followers with targeted email journeys.
Use Zoho Campaigns to sync your CRM contacts, build segmented lists, and design automated sequences like welcome series, product education, or retention campaigns.
You can even A/B test content and optimise performance using real engagement data.
Step 3: Zoho Flow – Connect and Automate
With Zoho Flow, you can connect Zoho apps (and third-party tools) to create seamless workflows.
For example, when a new lead fills in a form, Flow can automatically:
- Add the contact to your CRM
- Enrol them in a drip campaign
- Notify your sales team
- Schedule a follow-up call
Automation keeps your pipeline moving even while you sleep.
Step 4: Zoho SalesIQ – Engage in Real Time
Add SalesIQ to your site for live chat and behaviour tracking. This tool captures visitor data, identifies repeat leads and even uses AI-powered chatbots to qualify prospects before handing them over to sales.
When used with Zoho CRM, you’ll know exactly who’s visiting, what they’re browsing, and when to reach out.
How It All Comes Together
When these tools work together, your business gains a full, connected customer view:
- Leads are captured through CRM and chat.
- Campaigns nurture and educate.
- Flow automates the handoffs.
- SalesIQ engages visitors live.
- CRM tracks and reports on every touchpoint.
The result? No lost leads, no missed opportunities, just efficient, personalised communication that builds trust and drives conversions.
Get the Free Guide
Want the full step-by-step breakdown? Download our Lead Nurturing Guide Using Zoho One for free here:
At Arctic Tundra, we help businesses connect strategy, systems, and creativity to turn potential into performance.
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