Black Friday isn’t a sprint, it’s a marathon with a very loud finish line. And here’s the kicker: the brands that win aren’t the ones scrambling on the day, they’re the ones who started weeks before, quietly setting up systems that run like clockwork.
If your plan is to wake up on Black Friday and send a promo, congrats, you’ve already lost. Let’s fix that.
- Build Your List Before the Rush
Black Friday isn’t the time to start finding subscribers. If your list is cold or tiny, you’ll be screaming into the void while your competitors rake in sales.
- Run a lead magnet campaign now (guides, discounts, early access sign-ups).
- Use social ads to drive sign-ups before inboxes get flooded.
- Clean your list: bots, ghosts, and inactive subscribers will tank your open rates.
Pro tip from Arctic Tundra: A smaller, engaged list outperforms a massive ghost town every time.
- Craft Hooks That Cut Through Noise
On Black Friday, inboxes look like digital junkyards. “Biggest Sale Ever!” “Don’t Miss Out!” Yawn.
Your subject line is the ticket to being opened. Your hook is the reason they keep reading.
- Use curiosity: The Black Friday deal you didn’t see coming…
- Use urgency (without desperation): Ends tonight — and yes, we mean it.
- Keep it short: inbox space is tight real estate.
Think less tax invoice, more text from a friend you actually want to open.
- Build Private Landing Pages
Sending Black Friday traffic to your homepage? That’s like inviting 200 people over and then hiding in the kitchen.
A private landing page gives your email a clear destination:
- One message
- One action
- Zero distractions
Arctic Tundra rule: Every campaign deserves its own red carpet (aka a focused landing page).
- Integrate Your CRM (Zoho = Your Best Friend)
Emails without CRM integration = shouting into the void.
When you link campaigns to Zoho CRM:
- Every open, click, and purchase gets logged.
- You’ll see who’s window-shopping vs. who’s ready to buy.
- You can trigger follow-ups automatically (yes, while you’re still in bed).
This isn’t spray and pray. This is data telling you who to chase and who to let go.
- Tag and Segment Like a Pro
Not all buyers are created equal. Some want the 20% off deal. Others want the bundle. Some just want free shipping.
Use tags to:
- Segment audiences by interest
- Send personalised offers
- Keep messages human, not robotic
Example: Instead of blasting one Black Friday Sale email to 10,000 people, send 3 tailored ones to smaller groups. More relevance = more clicks.
- Automate Your Sequence
Here’s where you win or lose. On Black Friday, you won’t have time to manually send, track, and follow up.
Set up:
- A teaser email (1–2 weeks out)
- A “live now” email on the day
- A last-chance email before the clock runs out
Automation means you stay consistent, without losing your mind.
Black Friday isn’t about who shouts the loudest, it’s about who shows up prepared.
✔ Build your list early
✔ Write hooks that stand out
✔ Use private landing pages
✔ Integrate Zoho CRM
✔ Segment smart
✔ Automate the whole workflow
At Arctic Tundra, we help businesses set up these systems so Black Friday feels less like chaos and more like clockwork.
Ready to automate to win this Black Friday? Let’s make your inbox strategy unmissable.
