CLEANING UP THE BRAND

Building a coherent brand across a range of products

XShield existed as a business without a logo for many years. Relying on different product brands to create awareness for their offering. XShield had some success producing and distributing world-class cleaning, preservation and protection products for furniture, home, office and automotive industries, however their overall brand needed to be consolidated into a more cohesive brand of products.

Solution

Arctic Tundra was approached to develop a brand architecture for XShield that ties all of the products together under one brand. Each product range under the brand also received a redesign linking it coherently to the parent brand. Finally we also embarked on a project to design all of the packaging elements across the range, from labels for bottles, aerosol and kit boxes, through to retail and corporate branded promotional materials. This process has assisted XShield being taken more seriously as a contender in the FMCG space and generated a great deal of interest from retail brands across South Africa and Zimbabwe.